Kickstarter Finally Did it: Traffic Analytics!

One of our chief complaints running our project on Kickstarter is the lack of built in traffic analytics. Kickstarter gives you some information about backers and where they came from (referrers), but absolutely no data on visitors that didn't back


Court the Media

This one should be obvious but can get lost in all of the activities leading up to a crowdfunding campaign launch, so I figured I will do a post on it. One of the best ways to get your message out is to get media coverage, preferably well timed with the


Traffic Matters

In a previous blog post, I talked about crowd building well ahead of your crowdfunding project launch, which is very important. Another important activity is to setup your traffic flow also well in advance of your launch. This is two fold: making sure yo


Not all Crowd Building Activities are the Same

One of the very first things you learn when you decide to launch a crowdfunding campaign is that the platform you choose, be it Kickstarter, Indiegogo or the hundred other platforms out there, is that they provide your project with very little to no publ


It's Never too Late for a Course Correction

In a previous post, I talked about the importance of treating a crowdfunding project as a marketing campaign, always starting with the target audience and crafting the content and the rewards with specific personas in mind. This is something that we didn


Great Stats and Analysis Blog Post

?I ran across this great blog post on Kickstarter stats. It's very well prepared and is definitely worth the read. You can read the full blog at I'm including the infographic from the pos


Why do Most Cloud-Computing Projects Fail in Crowdfunding?

When I first started thinking about launching a Kickstarter project for, a cloud platform that bridges the gap between social networking, collaboration, organization and automation, I started researching web projects and reading related articles. T


Treat your Crowdfunding Project as a Marketing Campaign

Since a crowdfunding project is just a vehicle to pre-sell your product or service before it's fully finished and ready to ship, it's not much different than a marketing campaign that you would put together to sell your actual finished product. According


Don't Assume Everybody Knows about Crowdfunding

One of the lessons I quickly learned is that even though you're so familiar with Kickstarter or Indiegogo, a lot of people, both technical and non-technical never heard of them and have no idea what crowdfunding is.Most crowdfunding books and articles ta


A Quick Background

We've just launched our Kickstarter campaign for 4 days ago. It has been an interesting ride so far, and it's just the beginning. It occurred to me today that it will make for an interesting read, and a great transfer of experience, to catalog this